Friday, July 10, 2009

The Man-Purse or "murse"

So, I have been contemplating this for a while. The question at hand is the following: "Is a briefcase a murse?" I sent this out on Twitter (which forwards to Facebook). I got some interesting responses and discussion some of which I will share here.

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I think I'm man enough to say at occasion my briefcase can be considered a murse but for good reason. Unlike a colleague of mine who blatantly admits that his attache case is a murse without question. It contains asprin, cleaner for his glasses, etc. So, it brings us to this. What makes a briefcase a murse? I think there are two distinct categories: 1) what it contains 2) how it is used.

Contents:
If your briefcase contains your keys, wallet, lipgloss, etc., then it is a murse. However, if it contains your laptop, calculator, business cards, etc., then it is not. Umbrella... Maybe. Top Secret Files... definitely not. Mirror... purse all the way.

Use:
If you use your briefcase in a certain way, it can be called a murse. Obviously it is a murse if you have more than one and color-coordiate with your outfit. If it has a padded shoulder strap, you may be on the fence. I think this point is moot, but it's up for debate. It may be best to lose the strap all together. If you take it with you to any place other than work or home, it is a murse (as in Walmart).

The bottom line is that you have to be careful not to turn your briefcase into a murse.

Ways to de-feminize your briefcase/murse:
1. Carry a Crocodile Dundee knoife (that's the Austrailian spelling of knife)

2. Put your keys in your pocket
3. Leave your briefcase at work (you don't need to work at home)
4. Lose the shoulder strap (If it's too heavy to carry in one hand, it's a murse.)

Other Suggestions... What are your thoughts.



P.S. I have to give credit to my Facebook friends who added input to this. They supplied some of this debate: Madison P., Steve S., Amber S., and Jessica B. Thanks for the great input.

Friday, July 3, 2009

#moonfruit

This is pure marketing genious at work. Moontweet is giving away a Macbook Pro every day for 10 days (today is day 4) to a random person who Tweets "#moonfruit" that's it no catch.



MoonFruit is a website builder that has been around for 10 years now. To celebrate their existence, they are giving away computers. What could be more perfect than spreading your brand (for free) on Twitter? Think about it, those who are on twitter are most likely to be young adults who are tech savvy and either have a website or have thought about having their own website. This is free advertisement for their company and brand. Furthermore, "#moonfruit" is the number 1 phrase on Twitter currently. That's huge.